AI-powered. Grounded in People.

We help small consumer and e-commerce brands make better decisions before launch. AI studies the market. Real people test the assumptions. Together, they help you see what to improve without a large research budget.

Aayush Mehrotra

Aayush Mehrotra

Co-founder

Aayush built NodeLab, Inside, and Tesseract. He was the youngest Distinguished Winner of the 2026 Swift Student Challenge and showed NodeLab to Tim Cook, John Ternus, and Apple engineers at WWDC 2026.

aayushmehrotra.com
Ishaan Gulati

Ishaan Gulati

Co-founder

Ishaan is a 15-year-old developer who has shipped three apps, including Pulse and Lumis. He co-founded Orit to make market research with real human feedback more accessible to growing brands.

ishaangulati.com
Anay Shekhar

Anay Shekhar

Co-founder

Anay Shekhar is a 15-year-old ML researcher working on research for top conferences.

anayshekhar.com